We all know that site speed is a key ranking factor for companies looking to rank higher in search results. It is your responsibility as a developer to ensure that a website delivers fast results.
Another important factor in search engine ranking algorithms is the bounce rate. Google wants customers to click on the website that provides them with the information they need. End-users won’t click the back button if they find the navigation confusing or difficult to read.
Let’s look closer at how developers can influence SEO through their UX strategies.
1. Site Navigation and Ease of Use
It is no secret that today’s digital consumers want easy-to-use websites.
SEO might be a great idea if a website is complex and pages rank for different terms. From a UX perspective, however, the simpler your website is to navigate, the greater the benefit for your end-users.
Ahrefs has found that pages optimized for multiple keywords are more effective than pages that rank for the same terms. If search engines have trouble crawling your pages because of poor site navigation strategies, some pages may not be indexed.
How can you increase SEO and navigation? Make sure you follow the correct structure of your website. Categories and subcategories on the retailer page will help customers find what they are looking for. Crawlers can easily crawl your site and index every page by creating solid internal links.
For both UX and SEO purposes, keep navigation simple.
2. Site Layouts for User-Friendly Pages
Poor layout design and formatting can have a huge impact on SEO. A page that is too full of information can make it difficult to index and read. Customers are also more likely to click the back button if pages aren’t appealing and easy to navigate.
Search engines will not allow customers to leave a website if they don’t find what they are looking for. This means Google will move you down the SERPs.
This post was written by Kristian D’An. Kristian is the owner and SEO Specialist of the best marketing firms in St Petersburg FL. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients achieve the #1 position on Google in several different industries.